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Research papers

Multi-language multi-continent community panel

How B2B panels can successfully thrive in the international sphere of online research is explored in this presentation.Learn from Texas Instruments about leveraging the power of a community panel to maximise research among a relatively small target...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Monique Morden, Eddie Accomando
Companies: Vision Critical, Texas Instruments
May 3, 2012
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Citation

Morden and Accomando (2012a, May 03). Multi-language multi-continent community panel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-language-multi-continent-community-panel


Research papers

Social media experiences

Social networks are more than a trendy feature or a passing phenomenon but may well change human experience in all respects. How social networks are changing the relationship between brands and consumers, and how prepared brands are to face the...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Andres Lopez, Luis Miguel Quijada
Company: KANTAR TNS Malaysia
May 3, 2012
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Citation

Lopez and Quijada (2012a, May 03). Social media experiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-media-experiences


Research papers

Brazil's middle class? Your table is ready

Brazil's middle-class population has exploded in the last decade and today nearly half of Brazil's population is classified as middle class. With wallets full, Brazilians are dining out more than ever. To understand how this growth affects the food...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Renata Ribeiro, Gabriel Aleixo
Company: Nestlé
May 3, 2012
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Citation

Ribeiro and Aleixo (2012a, May 03). Brazil's middle class? Your table is ready. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brazil-s-middle-class-your-table-is-ready


Research papers

Let the Brazilian sun shine in

Public understanding and acceptance are recognized as critical issues shaping the successful implementation of renewable energy technologies like solar photovoltaic energy (SPV). Yet, this faces multiple challenges from low awareness and...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Fabián Echegaray
Company: Market Analysis
May 3, 2012
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Citation

Echegaray, F. (2012a, May 03). Let the Brazilian sun shine in. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/let-the-brazilian-sun-shine-in


Research papers

Mastercard- Master insights

Consumer opinions are prolific, authentic and insightful when respondents are more 'relaxed' in the internet versus when they are approached in person. Analysis on consumer-generated content in social media made a great contribution to nurturing the...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Ricardo J. Alvarez
Company: MasterCard
May 3, 2012
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Citation

Alvarez, R. J. (2012a, May 03). Mastercard- Master insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mastercard--master-insights


Research papers

Purchase prediction and brand loyalty

Traditionally product assessment -before and after its launch- has relied primarily on verbalizations and surveys. These methods offer great insight regarding consumer's opinion and cultural perception. Recent research in neuroscience contributes to...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Alejandro Salgado-Montejo, Carlos Velasco, María José Calvo, María Fernanda Gómez
Company: Neurosketch
May 3, 2012
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Citation

Salgado-Montejo, Velasco, Calvo and Gómez (2012a, May 03). Purchase prediction and brand loyalty. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/purchase-prediction-and-brand-loyalty